Built to Last

Built to Last

A hoodie that survives five years of washing is not an accident. It is a series of decisions made before the fabric is even cut — decisions most brands skip to protect their margins.

We start at 400 grams per square metre, roughly double the weight of a standard retail hoodie. Heavier fabric holds its shape after washing instead of thinning at the elbows and cuffs. It drapes rather than clings. It also, simply, lasts.

The yarn matters as much as the weight. We use ring-spun cotton, a slower and more expensive spinning process that produces a smoother, stronger thread. Cheaper open-end cotton pills within weeks — those small fabric balls that gather at friction points. Ring-spun resists this almost entirely.

Construction is the next decision. Our seams are double-stitched at every stress point: underarms, cuffs, the base of the hood. We reinforce the pouch pocket, which on most garments is the first place to fail. None of this is visible on a hanger. It shows up after the fortieth wash, when a cheaper hoodie has already gone in the bin.

We finish with a garment wash before the piece ever reaches you, which pre-shrinks the fabric and softens the hand without weakening the fibre. What you receive has already done its shrinking. It will not surprise you later.

None of this is complicated. It is simply more expensive, and slower, than the alternative. We think a hoodie you keep for years is worth more than three you replace.